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University of Northwestern St. Paul
University of Northwestern (UNW) is a Christ-centered liberal arts university located in the heart of the Twin Cities of Minneapolis and St. Paul.
Issues & Concerns
- UNW needed a vendor who would be able to develop an NPC from scratch in 30 days
- The existing Net Price Calculator (from a legacy competitor) wasn’t meeting the needs of the university
- Student experiences and engagement via the current NPC was poor
- University staff were not able to leverage the tool to gain traction with potential students and understand how/when to act on inquiries
- Tool functionality and data visibility was lacking, causing admissions and financial aid teams to work blind, without any usable/valuable insights
Approach & Process
- Conducted an accelerated deep dive into existing processes and needs of the university relative to net price estimations
- Reviewed and designed a fully encompassing intelligent Net Price Calculator for the Admissions & Financial Aid team
- Incorporated dynamic logic to simplify usability and provide potential candidates with a customized view based on their needs
- Developed a flexible interface to accommodate both Freshmen and Transfer candidates within a single, seamless portal
Virtue Benefits
- Heightened efficiency in budgeting and targeting the right student with demonstrated ROI
- Implemented a comprehensive iNPC uniquely customized to UNW’s needs and priorities
- Provided deep data insights across a significantly larger set of attributes related to potential candidates
- Enabled real-time access and visibility to student traffic and profiles
- Unlocked valuable context around incoming and future classes to support improved preparation and planning
- Delivered clean and insightful dashboards leveraging predictive analytics to support strategic planning exercises
Results & Updates
- Built and deployed the customized UNW NPC within 30 days
- Developed and released an add-on Scholarship Estimator tool in 14 days to address specific student and counselor needs
- Simplified NPC survey into single, dynamic survey portal regardless of the candidate’s stage of studies