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Strategic Enrollment Management

Functional, Usability & Performance

STRATEGIC ENROLLMENT
MANAGEMENT SERVICES

Targeted, intelligent, and compelling tactics that drive engagement and deliver results.

BOOK A DEMO

79.5K+

PROSPECTS CULTIVATED

850K+

INCOMING STUDENTS ANALYZED

$91M+

FINANCIAL AID PACKAGED

Team meeting
Professional smiling
Strategy planning
Students talking

Strategic Enrollment Management Services

Data-driven enrollment strategies designed around your institution's goals, resources, and financial priorities.

Virtue Analytics partners with higher education institutions to develop and strengthen strategic enrollment plans using advanced analytics, predictive modeling, and enrollment expertise. We help institutions identify opportunities, improve recruitment and yield, optimize enrollment decisions, and strengthen student retention.

Our SEM Strategy: A Three-Part Approach to Enrollment Success

1

Engage Candidates

Use data-driven insights and student-focused solutions to better understand prospective students, improve engagement, and increase applicant conversion.

Supporting Tools:NPCSAI CalculatorScholarship Estimator
2

Increase Enrollment Yield

Leverage student-level insights and predictive analytics to prioritize outreach, identify enrollment opportunities, and take targeted actions to strengthen yield.

Supporting Tools:Predictive ModelingStudent ScoringEnrollment Forecasting
3

Enhance Retention

Identify students who may need additional support and provide actionable insights that enable proactive intervention, improve persistence, and support on-time graduation.

Supporting Tools:Student Retention AnalyticsPredictive ModelingEarly Intervention Insights

We are working to support the institutions & the student throughout the journey from Inquiry to Graduation

1. INQUIRY

Improve prospect engagement and conversion.

2. APPLICATION

Strengthen student-institution fit and support informed enrollment decisions.

3. ADMISSION

Use data-driven insights to improve admission and yield strategies.

4. ENROLLMENT

Build a stronger incoming class while balancing institutional financial priorities.

5. RETENTION

Support persistence and improve student outcomes.

6. STUDENT LIFETIME VALUE

Define LTV for each student.

Let's Strengthen Your Enrollment Strategy

Every institution has unique enrollment goals and challenges. Virtue Analytics works with your team to apply data-driven insights and predictive analytics to identify opportunities, improve enrollment outcomes, and build a more sustainable enrollment strategy.

Awards

Awards & Recognition

Recently recognized as one of the most promising and scalable analytics and technology start-ups in the state of Minnesota, USA.

Launch Minnesota
University of Minnesota
Dept of Admin Minnesota
MNCup
MEDA Million Dollar Challenge
Gener8tor
Lunar Startups
Best Startup

Client Testimonials

This is what our clients have to say about us

Dale H.

Dale H.

Vice President of Admissions and Enrollment Management at Beacon College

"Thank you, Virtue team for being so thorough...and extremely responsive. Very impressive group!"

Summer N.

Summer N.

Director of Financial Aid at Limestone University

"Virtue Analytics' unique approach to financial aid is a breath of fresh air, bridging institutional aid and student needs while keeping us on pace for 30% growth in new students."

Matt C.

Matt C.

EVP, Enrollment Services - Higher Education

"Working with Virtue Analytics has increased our Net Tuition Revenue, uncovered new opportunities through data, and been a great partnership. I strongly encourage you to consider Virtue Analytics."

Heather M.

Heather M.

College Consultant

"Top5 Colleges saves me hours by letting me compare multiple colleges’ net prices with one student entry while providing accurate, predictive cost insights for families."

Adam O.

Adam O.

High School Principal, CA

"Top5 Colleges stands out for its strong focus on students and families, combining a valuable solution with a genuine mission, vision, and care for the families it serves."

Sophia T.

Sophia T.

Student

"Top5 Colleges made my college search less stressful by simplifying financial aid comparisons, helping me discover affordable colleges, and providing an easy-to-use interface with state filters and clear out-of-pocket cost breakdowns."

Ed Recker

Ed Recker

Director, Relationship Management at Sallie Mae

"My first impression of Top5 Colleges was ‘wow.’ It’s a powerful tool that helps students and counselors understand how America pays for college, where cost is a major decision driver, while assessing merit opportunities and making informed decisions with its intuitive SAI calculator."

Dale H.

Dale H.

Vice President of Admissions and Enrollment Management at Beacon College

"Thank you, Virtue team for being so thorough...and extremely responsive. Very impressive group!"

Summer N.

Summer N.

Director of Financial Aid at Limestone University

"Virtue Analytics' unique approach to financial aid is a breath of fresh air, bridging institutional aid and student needs while keeping us on pace for 30% growth in new students."

Matt C.

Matt C.

EVP, Enrollment Services - Higher Education

"Working with Virtue Analytics has increased our Net Tuition Revenue, uncovered new opportunities through data, and been a great partnership. I strongly encourage you to consider Virtue Analytics."

Heather M.

Heather M.

College Consultant

"Top5 Colleges saves me hours by letting me compare multiple colleges’ net prices with one student entry while providing accurate, predictive cost insights for families."

Adam O.

Adam O.

High School Principal, CA

"Top5 Colleges stands out for its strong focus on students and families, combining a valuable solution with a genuine mission, vision, and care for the families it serves."

Sophia T.

Sophia T.

Student

"Top5 Colleges made my college search less stressful by simplifying financial aid comparisons, helping me discover affordable colleges, and providing an easy-to-use interface with state filters and clear out-of-pocket cost breakdowns."

Ed Recker

Ed Recker

Director, Relationship Management at Sallie Mae

"My first impression of Top5 Colleges was ‘wow.’ It’s a powerful tool that helps students and counselors understand how America pays for college, where cost is a major decision driver, while assessing merit opportunities and making informed decisions with its intuitive SAI calculator."

Dale H.

Dale H.

Vice President of Admissions and Enrollment Management at Beacon College

"Thank you, Virtue team for being so thorough...and extremely responsive. Very impressive group!"

Summer N.

Summer N.

Director of Financial Aid at Limestone University

"Virtue Analytics' unique approach to financial aid is a breath of fresh air, bridging institutional aid and student needs while keeping us on pace for 30% growth in new students."

Matt C.

Matt C.

EVP, Enrollment Services - Higher Education

"Working with Virtue Analytics has increased our Net Tuition Revenue, uncovered new opportunities through data, and been a great partnership. I strongly encourage you to consider Virtue Analytics."

Heather M.

Heather M.

College Consultant

"Top5 Colleges saves me hours by letting me compare multiple colleges’ net prices with one student entry while providing accurate, predictive cost insights for families."

Adam O.

Adam O.

High School Principal, CA

"Top5 Colleges stands out for its strong focus on students and families, combining a valuable solution with a genuine mission, vision, and care for the families it serves."

Sophia T.

Sophia T.

Student

"Top5 Colleges made my college search less stressful by simplifying financial aid comparisons, helping me discover affordable colleges, and providing an easy-to-use interface with state filters and clear out-of-pocket cost breakdowns."

Ed Recker

Ed Recker

Director, Relationship Management at Sallie Mae

"My first impression of Top5 Colleges was ‘wow.’ It’s a powerful tool that helps students and counselors understand how America pays for college, where cost is a major decision driver, while assessing merit opportunities and making informed decisions with its intuitive SAI calculator."

FAQs

Strategic Enrollment Management (SEM) is a critical component of a university's or college's growth strategy, as it relates to both academic expansion and facility requirements.

SEM is a student success model that focuses on achieving student success throughout their entire life cycle with an institution while enhancing enrollment yield and improving institutional Net Tuition Revenue. It has a holistic approach designed to facilitate an institution in achieving and maintaining ideal student recruitment, retention, and graduation rates.