Functional, Usability & Performance
STRATEGIC ENROLLMENT
MANAGEMENT SERVICES
Targeted, intelligent, and compelling tactics that drive engagement and deliver results.
BOOK A DEMO59.5K+
PROSPECTS CULTIVATED
650K+
INCOMING STUDENTS ANALYZED
$81M+
FINANCIAL AID PACKAGED
Strategic Enrollment Management Services
We are a locally and nationally recognized firm operating at the intersection of data science and management consulting.
End2End Partnership. Virtue Analytics brings passion, advanced analytics & predictive modeling, along with invaluable relationships across enrollment management services to deliver extraordinary results for our clients.
Key Features
Virtue Analytics is a student retention management, enrollment management consulting service, and product solution provider for the education industry. The Virtue Analytics Student Enrollment Management Services provides individualized student recommendations across the continuum of a students journey at an institution. Each module of the platform is focused on delivering value to the client institution, scoring student inquiries, assessing candidate applications, recommending admissions, optimizing fund allocations, forecasting deposits, and enrollment, impacting student retention, and computing the lifetime value of each student
Usability
Built with the student, family, and administration in mind. Easy to use, providing valuable information within seconds.
Precision
Transparent and powerful analytics in your hands, laser-focused at the student level not aggregated buckets and bands.
Impactful
Clear recommendations and insights that deliver results on all fronts, greater application counts, optimized aid, increased enrollment, and higher retention and graduation.
VALUE PROPOSITION & IMPACT TO YOUR INSTITUTION
Virtue is working to support the institutions & the student throughout the journey from Inquiry to Graduation
1. INQUIRY
Maximizes conversion and reduces student acquisition cost.
2. APPLICATION
Improves student/institution fit, driving down cost and decision time.
3. ADMISSION
Maximizes conversion and reduces student acquisition cost.
4. ENROLLMENT
Reduces overfunding & underfunding and improves net tuition revenue.
5. RETENTION
Enables on-time student program completion/ graduation.
6. STUDENT LIFETIME VALUE
Define LTV for each student.
Packages
Engage Candidates
Ensure higher applicant conversion using our student-facing solutions including an SAI Calculator, Scholarship Estimator & Intelligent NPC.
Increase Enrollment Yield
Gain student-specific insights and recommendations to take targeted action steps and secure a robust incoming cohort. Why rely on gravity when you have advanced analytics in your toolbox.
Enhance Retention
Support your students throughout their journey with proactive and meaningful recommendations driving improved retention and on-time graduation.
Let's discuss your Enrollment Challenges.
Get Started
1. Schedule Your Demo
Book Your Free Demo to understand the key features and benefits of the product
2. Set Up the Platform
Customized platform based on your key metrices and fields.
3. Insights to your Goals
Clear recommendations that deliver results on all fronts, improve enrollment counts and NTR.
Client Testimonials
This is what our clients have to say about us
Dale H.
Vice President of Admissions and Enrollment Management at Beacon College
"Thank you, Virtue team for being so thorough...and extremely responsive. Very impressive group!"
Summer Nance
Director of Financial Aid at Limestone University
"Virtue Analytics’s approach to the financial aid awarding process is like a breath of fresh air. Their ability to bridge the competing demands of institutional aid and student needs is unique and effective. Our new students are currently on pace for a 30% growth from last year!"
Matt C.
EVP, Enrollment Services - Higher Education
"Working with Virtue Analytics we have seen our Net Tuition Revenue increase, we have seen our partnership grow along the way, and find opportunities that we didn’t see but data has been able to find in this past year. I strongly encourage you to consider Virtue Analytics and the VIRTUE Platform yourself, it has been a great partnership for us here in Arkansas."
Heather McCowen
College Consultant
"I’ve had the pleasure of working with Virtue Analytics on the Top5 Colleges tool, and it has been a significant time-saver in my practice. The tool allows me to compare net price calculators across multiple colleges by entering a student’s information just once, and the accuracy has been excellent. It enables me to provide families with clear, predictive cost insights as we build college lists and discuss affordability. I’ve saved hours outside client meetings and can’t imagine running my practice without it. I highly recommend Virtue Analytics’ Top5 Colleges tool."
Adam Ochwat
High School Principal, CA
"Virtue Analytics is clearly focused on helping students and families. Top5 Colleges is a solid solution that aligns well with what families truly need. What stood out most is the shared mission and genuine care for kids and their families. I value working with teams that bring the same vision, integrity, and heart to their work, and I truly appreciated the time spent with us."
Sophia Taylor
Student
"As a student navigating the college application process, Top5 Colleges made a meaningful difference for me. Even before receiving my award letters, I found the tool extremely helpful. It removed much of the stress of going through multiple financial aid calculators and helped me discover colleges I wouldn’t have considered otherwise—simply because they fit my budget. I appreciated how clean and easy the interface is, the ability to filter by state, and the detailed cost breakdown that clearly shows the out-of-pocket number. Overall, it made the college search feel far more manageable, and I would confidently recommend it to other students and even school counselors."
Ed Recker
Director, Relationship Management at Sallie Mae
"My first impression of Top5 Colleges was “wow.” It’s an incredibly powerful tool with extensive data that truly empowers both students and counselors. One of the biggest struggles students and families face—something consistently validated by our studies—is understanding how America pays for college, and cost is a major driver in that decision. This tool directly addresses that challenge. I especially appreciate how it allows students to see their academic profile from a merit perspective and understand whether there’s an opportunity to move the needle—whether through improving GPA or increasing ACT or SAT scores. The built-in SAI calculator is incredibly comprehensive yet intuitive, and the platform thoughtfully guides students from high-level decisions like where to study, without even requiring a major upfront. Overall, it’s a fantastic and very well-designed tool."
Dale H.
Vice President of Admissions and Enrollment Management at Beacon College
"Thank you, Virtue team for being so thorough...and extremely responsive. Very impressive group!"
Summer Nance
Director of Financial Aid at Limestone University
"Virtue Analytics’s approach to the financial aid awarding process is like a breath of fresh air. Their ability to bridge the competing demands of institutional aid and student needs is unique and effective. Our new students are currently on pace for a 30% growth from last year!"
Matt C.
EVP, Enrollment Services - Higher Education
"Working with Virtue Analytics we have seen our Net Tuition Revenue increase, we have seen our partnership grow along the way, and find opportunities that we didn’t see but data has been able to find in this past year. I strongly encourage you to consider Virtue Analytics and the VIRTUE Platform yourself, it has been a great partnership for us here in Arkansas."
Heather McCowen
College Consultant
"I’ve had the pleasure of working with Virtue Analytics on the Top5 Colleges tool, and it has been a significant time-saver in my practice. The tool allows me to compare net price calculators across multiple colleges by entering a student’s information just once, and the accuracy has been excellent. It enables me to provide families with clear, predictive cost insights as we build college lists and discuss affordability. I’ve saved hours outside client meetings and can’t imagine running my practice without it. I highly recommend Virtue Analytics’ Top5 Colleges tool."
Adam Ochwat
High School Principal, CA
"Virtue Analytics is clearly focused on helping students and families. Top5 Colleges is a solid solution that aligns well with what families truly need. What stood out most is the shared mission and genuine care for kids and their families. I value working with teams that bring the same vision, integrity, and heart to their work, and I truly appreciated the time spent with us."
Sophia Taylor
Student
"As a student navigating the college application process, Top5 Colleges made a meaningful difference for me. Even before receiving my award letters, I found the tool extremely helpful. It removed much of the stress of going through multiple financial aid calculators and helped me discover colleges I wouldn’t have considered otherwise—simply because they fit my budget. I appreciated how clean and easy the interface is, the ability to filter by state, and the detailed cost breakdown that clearly shows the out-of-pocket number. Overall, it made the college search feel far more manageable, and I would confidently recommend it to other students and even school counselors."
Ed Recker
Director, Relationship Management at Sallie Mae
"My first impression of Top5 Colleges was “wow.” It’s an incredibly powerful tool with extensive data that truly empowers both students and counselors. One of the biggest struggles students and families face—something consistently validated by our studies—is understanding how America pays for college, and cost is a major driver in that decision. This tool directly addresses that challenge. I especially appreciate how it allows students to see their academic profile from a merit perspective and understand whether there’s an opportunity to move the needle—whether through improving GPA or increasing ACT or SAT scores. The built-in SAI calculator is incredibly comprehensive yet intuitive, and the platform thoughtfully guides students from high-level decisions like where to study, without even requiring a major upfront. Overall, it’s a fantastic and very well-designed tool."
Dale H.
Vice President of Admissions and Enrollment Management at Beacon College
"Thank you, Virtue team for being so thorough...and extremely responsive. Very impressive group!"
Summer Nance
Director of Financial Aid at Limestone University
"Virtue Analytics’s approach to the financial aid awarding process is like a breath of fresh air. Their ability to bridge the competing demands of institutional aid and student needs is unique and effective. Our new students are currently on pace for a 30% growth from last year!"
Matt C.
EVP, Enrollment Services - Higher Education
"Working with Virtue Analytics we have seen our Net Tuition Revenue increase, we have seen our partnership grow along the way, and find opportunities that we didn’t see but data has been able to find in this past year. I strongly encourage you to consider Virtue Analytics and the VIRTUE Platform yourself, it has been a great partnership for us here in Arkansas."
Heather McCowen
College Consultant
"I’ve had the pleasure of working with Virtue Analytics on the Top5 Colleges tool, and it has been a significant time-saver in my practice. The tool allows me to compare net price calculators across multiple colleges by entering a student’s information just once, and the accuracy has been excellent. It enables me to provide families with clear, predictive cost insights as we build college lists and discuss affordability. I’ve saved hours outside client meetings and can’t imagine running my practice without it. I highly recommend Virtue Analytics’ Top5 Colleges tool."
Adam Ochwat
High School Principal, CA
"Virtue Analytics is clearly focused on helping students and families. Top5 Colleges is a solid solution that aligns well with what families truly need. What stood out most is the shared mission and genuine care for kids and their families. I value working with teams that bring the same vision, integrity, and heart to their work, and I truly appreciated the time spent with us."
Sophia Taylor
Student
"As a student navigating the college application process, Top5 Colleges made a meaningful difference for me. Even before receiving my award letters, I found the tool extremely helpful. It removed much of the stress of going through multiple financial aid calculators and helped me discover colleges I wouldn’t have considered otherwise—simply because they fit my budget. I appreciated how clean and easy the interface is, the ability to filter by state, and the detailed cost breakdown that clearly shows the out-of-pocket number. Overall, it made the college search feel far more manageable, and I would confidently recommend it to other students and even school counselors."
Ed Recker
Director, Relationship Management at Sallie Mae
"My first impression of Top5 Colleges was “wow.” It’s an incredibly powerful tool with extensive data that truly empowers both students and counselors. One of the biggest struggles students and families face—something consistently validated by our studies—is understanding how America pays for college, and cost is a major driver in that decision. This tool directly addresses that challenge. I especially appreciate how it allows students to see their academic profile from a merit perspective and understand whether there’s an opportunity to move the needle—whether through improving GPA or increasing ACT or SAT scores. The built-in SAI calculator is incredibly comprehensive yet intuitive, and the platform thoughtfully guides students from high-level decisions like where to study, without even requiring a major upfront. Overall, it’s a fantastic and very well-designed tool."
Awards & Recognition
Recently recognized as one of the most promising and scalable analytics and technology start-ups in the state of Minnesota, USA.
Virtue Analytics Strategic Enrollment Management Services
We, Virtue Analytics, utilize the power of data and help universities through our strategic enrollment management (SEM) services to maintain the enrollment count under the financial constraints set by university management. Our unique offering helps the student counselors and enrollment managers to identify legitimate inquiries and set priorities for student counselors to make them apply for the university. Leveraging a rich pool of eligible applicants, our application uses machine learning and AI to project optimal grant amounts catering to the merit and need of the students. Our experience with private institutions shows that data-driven financial aid leads to an improved enrollment yield.
Our experience in the domain shows that a timely intervention can reduce student drop-outs. Reducing drop-out rates can not only help the university to maintain its financial health, but it also boosts the overall degree completion rates that have a multi-faceted benefit in student ranking. Our retention model identifies the drop-outs in time and provides an opportunity for intervention to the university counselors. To explore more, speak to our SEM experts:
CONTACT USFAQs
Strategic Enrollment Management (SEM) is a critical component of a university's or college's growth strategy, as it relates to both academic expansion and facility requirements.
SEM is a student success model that focuses on achieving student success throughout their entire life cycle with an institution while enhancing enrollment yield and improving institutional Net Tuition Revenue. It has a holistic approach designed to facilitate an institution in achieving and maintaining ideal student recruitment, retention, and graduation rates.