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Serving higher education institutions since 2018

THE HIGHER EDUCATION
TECHNOLOGY PARTNER
YOU CAN TRUST

Helping higher ed institutions grow enrollment yield, streamline operations, and make smarter decisions with data

About Virtue Analytics

Virtue Analytics is a higher education technology company that has served institutions since 2018. We deliver purpose-built products and strategic analytics services designed to help institutions make accurate, timely decisions across the entire student lifecycle from discovery and recruitment to evaluation, enrollment, and retention. These solutions are built on robust data modeling and deep higher education domain expertise, giving institutions the foundation to act with confidence. Working closely with senior leadership teams, we translate that data into clear, actionable insights that align institutional mission, compliance requirements, and long-term financial sustainability.

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Our Clients

Marquette University
Lyon College
ASUN College
Beacon College
The University of Memphis
Limestone University
UNWSP
Aurora University
NorthStar
Capital Technology University
College Possible
Keuka College
Wallin
University of St. Thomas
Troy University
Selu
SSU
George Williams College
Awards

Awards & Recognition

Recently recognized as one of the most promising and scalable analytics and technology start-ups in the state of Minnesota, USA.

Launch Minnesota
University of Minnesota
Dept of Admin Minnesota
MNCup
MEDA Million Dollar Challenge
Gener8tor
Lunar Startups
Best Startup

Our Trusted Partners

Google Cloud
Microsoft Azure
Firebase
Supabase
AWS
Heroku
DigitalOcean
Salesforce
Google Cloud
Microsoft Azure
Firebase
Supabase
AWS
Heroku
DigitalOcean
Salesforce

Client Testimonials

This is what our clients have to say about us

Dale H.

Dale H.

Vice President of Admissions and Enrollment Management at Beacon College

"Thank you, Virtue team for being so thorough...and extremely responsive. Very impressive group!"

Summer N.

Summer N.

Director of Financial Aid at Limestone University

"Virtue Analytics' unique approach to financial aid is a breath of fresh air, bridging institutional aid and student needs while keeping us on pace for 30% growth in new students."

Matt C.

Matt C.

EVP, Enrollment Services - Higher Education

"Working with Virtue Analytics has increased our Net Tuition Revenue, uncovered new opportunities through data, and been a great partnership. I strongly encourage you to consider Virtue Analytics."

Heather M.

Heather M.

College Consultant

"Top5 Colleges saves me hours by letting me compare multiple colleges’ net prices with one student entry while providing accurate, predictive cost insights for families."

Adam O.

Adam O.

High School Principal, CA

"Top5 Colleges stands out for its strong focus on students and families, combining a valuable solution with a genuine mission, vision, and care for the families it serves."

Sophia T.

Sophia T.

Student

"Top5 Colleges made my college search less stressful by simplifying financial aid comparisons, helping me discover affordable colleges, and providing an easy-to-use interface with state filters and clear out-of-pocket cost breakdowns."

Ed Recker

Ed Recker

Director, Relationship Management at Sallie Mae

"My first impression of Top5 Colleges was ‘wow.’ It’s a powerful tool that helps students and counselors understand how America pays for college, where cost is a major decision driver, while assessing merit opportunities and making informed decisions with its intuitive SAI calculator."

Dale H.

Dale H.

Vice President of Admissions and Enrollment Management at Beacon College

"Thank you, Virtue team for being so thorough...and extremely responsive. Very impressive group!"

Summer N.

Summer N.

Director of Financial Aid at Limestone University

"Virtue Analytics' unique approach to financial aid is a breath of fresh air, bridging institutional aid and student needs while keeping us on pace for 30% growth in new students."

Matt C.

Matt C.

EVP, Enrollment Services - Higher Education

"Working with Virtue Analytics has increased our Net Tuition Revenue, uncovered new opportunities through data, and been a great partnership. I strongly encourage you to consider Virtue Analytics."

Heather M.

Heather M.

College Consultant

"Top5 Colleges saves me hours by letting me compare multiple colleges’ net prices with one student entry while providing accurate, predictive cost insights for families."

Adam O.

Adam O.

High School Principal, CA

"Top5 Colleges stands out for its strong focus on students and families, combining a valuable solution with a genuine mission, vision, and care for the families it serves."

Sophia T.

Sophia T.

Student

"Top5 Colleges made my college search less stressful by simplifying financial aid comparisons, helping me discover affordable colleges, and providing an easy-to-use interface with state filters and clear out-of-pocket cost breakdowns."

Ed Recker

Ed Recker

Director, Relationship Management at Sallie Mae

"My first impression of Top5 Colleges was ‘wow.’ It’s a powerful tool that helps students and counselors understand how America pays for college, where cost is a major decision driver, while assessing merit opportunities and making informed decisions with its intuitive SAI calculator."

Dale H.

Dale H.

Vice President of Admissions and Enrollment Management at Beacon College

"Thank you, Virtue team for being so thorough...and extremely responsive. Very impressive group!"

Summer N.

Summer N.

Director of Financial Aid at Limestone University

"Virtue Analytics' unique approach to financial aid is a breath of fresh air, bridging institutional aid and student needs while keeping us on pace for 30% growth in new students."

Matt C.

Matt C.

EVP, Enrollment Services - Higher Education

"Working with Virtue Analytics has increased our Net Tuition Revenue, uncovered new opportunities through data, and been a great partnership. I strongly encourage you to consider Virtue Analytics."

Heather M.

Heather M.

College Consultant

"Top5 Colleges saves me hours by letting me compare multiple colleges’ net prices with one student entry while providing accurate, predictive cost insights for families."

Adam O.

Adam O.

High School Principal, CA

"Top5 Colleges stands out for its strong focus on students and families, combining a valuable solution with a genuine mission, vision, and care for the families it serves."

Sophia T.

Sophia T.

Student

"Top5 Colleges made my college search less stressful by simplifying financial aid comparisons, helping me discover affordable colleges, and providing an easy-to-use interface with state filters and clear out-of-pocket cost breakdowns."

Ed Recker

Ed Recker

Director, Relationship Management at Sallie Mae

"My first impression of Top5 Colleges was ‘wow.’ It’s a powerful tool that helps students and counselors understand how America pays for college, where cost is a major decision driver, while assessing merit opportunities and making informed decisions with its intuitive SAI calculator."