Let's discuss your marketing analytics challenges
Marketing Analytics Services
Get Actionable Insights to improve your marketing performance and advertising investment for improved ROI
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker
Monitor your campaigns with Marketing Analytics Services
When you run a marketing campaign, you must measure the campaign performance to understand which channel had driven you more results. Virtue’s marketing analytics services and media mix modeling experts can help you gain a clear understanding of how to improve your marketing campaign effectiveness and increase your return on investment (ROI).
We can help you understand your campaign’s performance and improve your results.
Get the Competitive Edge with Data-Driven Insights
Marketing Departments and Organizations are pushed to maximize effectiveness and optimize marketing performance. Companies want to know their marketing spend and effort is delivering ROI and conversions by identifying, engaging, converting, and retaining more customers. Yet many marketing professionals struggle with the measurement and analysis of marketing data, unable to identify important marketing and business questions such as:
- What are our best-performing marketing tactics?
- Which campaigns were most successful?
- How many Competitors’ activities affect our marketing performance?
- Are we allocating the resources to the right media channels?
- How much is the ROI from each media channel?
- Where should we focus the marketing spend?
- What should we do to improve the marketing efforts?
With a data-driven marketing approach, we will help you to build and implement integrated marketing strategies that answers your questions
and enables you to:
- Improve marketing decision making
- Forecast customer behavior
- Take data-driven meaningful actions
- Improve ROI
- Improve your digital marketing and offline marketing efforts
- Demonstrate sustainable value
- Grow your organization
Customized Marketing Analytics Consulting Services
Virtue Analytics combines its analytical expertise in analytics consulting and digital marketing analytics to deliver holistic marketing analytics services based on your unique business and marketing needs.
Marketing Mix Modeling
Find out which marketing channels contribute to your business conversions. Optimize your marketing campaigns, Ad Budget allocation, forecast sale response to different marketing channels, and measure your marketing tactics’ performance and ROI. Using MMM can also help in deciding which products are performing best (and where), what price point they should be sold at, and what discount percentage should be given (if any).
Predictive Model Building and Implementation
Predictive marketing analytics uses data to predict forecast sales, events, and results. It integrates various techniques from data mining, statistics, modeling, machine learning, and artificial intelligence to process and analyze various marketing data sets to develop predictions.
It analyzes the patterns based on historical data that can be processed further for identifying future risks and opportunities.
Our Marketing Services also include
Segmentation Analysis
Get the best of your marketing efforts and energy by targeting the right audience
Statistical Regression Analysis
Get better insights of your marketing efforts to strategize your marketing effectiveness
Machine Learning & Pattern Recognition
With ML recognize the familiar pattern for better marketing planning
Trend/ time-series econometrics
Forecast the output of your marketing effort input for better planning and marketing decision-making
Scenario/ sensitivity modeling
Analyze the marketing support input to get the desired output for better marketing effectiveness
Market Basket Analysis
Create the best layout for your retail based on your consumer behavior and products
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Let's discuss your marketing analytics challenges