Marquette University is a highly ranked private Jesuit research university located in Milwaukee, WI, founded in 1881, with recognition in health sciences, engineering, nursing, and other programs.
Issues & Concerns
- •Drop in business school enrollment and incoming class quality
- •Financial aid recommendations from legacy competitor weren't meeting needs
- •Varying student experiences across colleges
- •Staff lacked lead generation tools for prospective students
- •Limited tool functionality and data visibility
Approach & Process
- •Accelerated assessment of existing processes and university needs
- •Designed tools for Admissions & Financial Aid teams
- •Incorporated dynamic logic for customized candidate views
- •Developed interface accommodating Freshmen and Transfer candidates
Virtue Benefits
- •Financial aid recommendations impacting NTR and tuition discounting
- •Customized lead generator aligned with MU priorities
- •Enhanced data insights on prospective candidates
- •Real-time access to student traffic and profiles
- •Context for incoming/future class planning
- •Predictive analytics dashboards for strategic planning
Results & Updates
- ✓Marquette University Scholarship Estimator deployment
- ✓Financial-aid scholarship recommendations for Business and Nursing
- ✓Analytics dashboards developed
- ✓Competitor benchmarking and acceptance modeling built
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