Marquette University

Marquette University is a highly ranked private Jesuit research university. It has a nationally recognized program in health sciences, engineering, nursing, and more. Located in Milwaukee, WI it was founded in 1881.

Download Case-Study

Issues & Concerns

MU was witnessing a drop in business school enrollment and quality of incoming class
Existing financial aid recommendations (from a legacy competitor) wasn’t meeting the needs of the university
Student experiences and engagement vary by college
University staff were not able to leverage a lead generation tool to gain traction with potential students and understand how/when to act on inquiries
Tool functionality and data visibility was lacking, causing admissions and financial aid teams to work blind, without any usable/valuable insight

Approach & Process

Conducted an accelerated deep dive into existing processes and needs of the university relative to net price estimations
Reviewed and designed fully encompassing tools for the Admissions & Financial Aid team
Incorporated dynamic logic to simplify usability and provide potential candidates with a customized view based on their needs
Developed a flexible interface to accommodate both Freshmen and Transfer candidates within a single, seamless portal

Virtue Benefits

Provided financial aid recommendations with impact to NTR and tuition discounting
Implemented a comprehensive lead generator uniquely customized to MU’s needs and priorities
Provided deep data insights across a significantly larger set of attributes related to potential candidates
Enabled real-time access and visibility to student traffic and profiles
Unlocked valuable context around incoming and future classes to support improved preparation and planning
Delivered clean and insightful dashboards leveraging predictive analytics to support strategic planning exercises

Results & Updates

Built and deployed the customized Marquette University Scholarship Estimator
Developed and released financial-aid scholarship recommendations for Business and Nursing school students
Developed dashboard analytics for easy access to data and results
Built competitor benchmarking, acceptance modeling, and tool integration