Lyon College - Virtue Analytics

Lyon College is a nationally ranked, prestigious liberal arts college based in Batesville, Arkansas. Lyon College was witnessing an increase in tuition discounting and a drop in tuition revenue.

Issues & Concerns

Inconsistent new student enrollment results.
YoY decrease in new student Net Tuition Revenue (NTR).
YoY increase in tuition discount rate (%).
Ongoing retention concern, 1st to 3rd semester & on-time graduation rate.
Ineffective net price calculator (NPC) and early awarding cycle.
Inconsistent awarding program & matrix.

Approach & Process

Compile legacy student data collaboratively with Admission and Institutional Research.
Appropriate, cleanse, and aggregate data for analysis.
Create a master database run descriptive analytics and discuss findings with the business.
Develop and review modeling for Admission, Financial Aid decisions.
Develop Student Success Index (SSI) for a period in time recommendations.
Report & execute period in time recommendations.

Virtue Benefits

Heightened efficiency in budgeting and targeting the right student with demonstrated ROI.
Positive impact on Admission decisions supporting retention.
Establish price points to optimize financial aid awards to selected cohorts.
Weekly refresh and updates of SSI.
Implementation of student rating for retention purposes.
Development of strategic NPC for early awarding and inquiry development.
A collaborative approach to enrollment health.

Results & Updates

Fall new student enrollment increase 9.2%.
Net tuition revenue increase of around $1,100 per enrolled student.
Tuition discount reduced by 3.2%.
SSI implemented and overlaid inquiry pool through admitted.
Awarding program implemented minimizing over rewarding.
NPC constructed for fall implementation based on Lyon perimeters

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