University of Northwestern (UNW) building

University of Northwestern (UNW) is a Christ-centered liberal arts university located in the heart of the Twin Cities of Minneapolis and St. Paul.

Issues & Concerns

  • UNW needed a vendor who would be able to develop an NPC from scratch in 30 days
  • The existing Net Price Calculator (from a legacy competitor) wasn’t meeting the needs of the university
  • Student experiences and engagement via the current NPC was poor
  • University staff were not able to leverage the tool to gain traction with potential students and understand how/when to act on inquiries
  • Tool functionality and data visibility was lacking, causing admissions and financial aid teams to work blind, without any usable/valuable insights

Approach & Process

  • Conducted an accelerated deep dive into existing processes and needs of the university relative to net price estimations
  • Reviewed and designed a fully encompassing intelligent Net Price Calculator for the Admissions & Financial Aid team
  • Incorporated dynamic logic to simplify usability and provide potential candidates with a customized view based on their needs
  • Developed a flexible interface to accommodate both Freshmen and Transfer candidates within a single, seamless portal

Virtue Benefits

  • Heightened efficiency in budgeting and targeting the right student with demonstrated ROI
  • Implemented a comprehensive iNPC uniquely customized to UNW’s needs and priorities
  • Provided deep data insights across a significantly larger set of attributes related to potential candidates
  • Enabled real-time access and visibility to student traffic and profiles
  • Unlocked valuable context around incoming and future classes to support improved preparation and planning
  • Delivered clean and insightful dashboards leveraging predictive analytics to support strategic planning exercises

Results & Updates

  • Built and deployed the customized UNW NPC within 30 days
  • Developed and released an add-on Scholarship Estimator tool in 14 days to address specific student and counselor needs
  • Simplified NPC survey into single, dynamic survey portal regardless of the candidate’s stage of studies

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