Capitol Technology University

A highly ranked technical institution in the North East, Capitol Technology University was focused on increasing yield and productivity from its resources and teams.

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Issues & Concerns

Recruiting challenges in a competitive environment
Wide range of demographics for the originating inquiries
Limited capacity to pursue all inquiries appropriately
Fluctuating levels of grants/aid available to support incoming candidates
A large portion of aid published through academic merit grids
Outdated NPC

Approach & Process

Extract, cleanse, and compile historical enrollment data (past 7years)
Create consolidated master data for detailed descriptive analysis
Construct predictive models for each stage of enrollment funnel starting with Inquiry to Applicant conversion
Calculate Student Success Index (SSI) at an individual level to allow ranking of conversion candidates
Weekly analysis and calculation of candidate conversion likelihood within the Virtue platform
Deploy intelligent NPC to capture candidate activity at the top of the funnel

Virtue Benefits

Weekly automated Inquiry Assessment Report (IAR) with detailed insights on candidate pipeline from the Virtue platform, used by Admissions team to prioritize and focus recruitment and conversion efforts
Integrated platform with a live dashboard providing insights on NPC usage and candidate pipeline for current and upcoming academic years (highlighting areas of interest, financial profiles, gender and ethnicity breakdown, and more)
Increased efficiency through accessible dashboards and highlighted/compiled insights to enable faster review and decision making relative to the incoming class
Linking Inquiry to Application to Enrollment and through Graduation by way of SSI and lifetime value (LTV) of a candidate

Results & Updates

Decrease in time spent preparing and reviewing inquiry candidates and prioritization
Improved visibility to all stages of the enrollment funnel
Customized analysis and reporting to address pain points of the institution
Deployed Intelligent NPC for Undergraduate Freshmen Class