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Capitol Technology University
A highly ranked technical institution in the North East, Capitol Technology University was focused on increasing yield and productivity from its resources and teams.
Issues & Concerns
- Recruiting challenges in a competitive environment
- Wide range of demographics for the originating inquiries
- Limited capacity to pursue all inquiries appropriately
- Fluctuating levels of grants/aid available to support incoming candidates
- A large portion of aid published through academic merit grids
- Outdated NPC
Approach & Process
- Extract, cleanse, and compile historical enrollment data (past 7years)
- Create consolidated master data for detailed descriptive analysis
- Construct predictive models for each stage of enrollment funnel starting with Inquiry to Applicant conversion
- Calculate Student Success Index (SSI) at an individual level to allow ranking of conversion candidates
- Weekly analysis and calculation of candidate conversion likelihood within the Virtue platform
- Deploy intelligent NPC to capture candidate activity at the top of the funnel
Virtue Benefits
- Weekly automated Inquiry Assessment Report (IAR) with detailed insights on candidate pipeline from the Virtue platform, used by Admissions team to prioritize and focus recruitment and conversion efforts
- Integrated platform with a live dashboard providing insights on NPC usage and candidate pipeline for current and upcoming academic years (highlighting areas of interest, financial profiles, gender and ethnicity breakdown, and more)
- Increased efficiency through accessible dashboards and highlighted/compiled insights to enable faster review and decision making relative to the incoming class
- Linking Inquiry to Application to Enrollment and through Graduation by way of SSI and lifetime value (LTV) of a candidate
Results & Updates
- Decrease in time spent preparing and reviewing inquiry candidates and prioritization
- Improved visibility to all stages of the enrollment funnel
- Customized analysis and reporting to address pain points of the institution
- Deployed Intelligent NPC for Undergraduate Freshmen Class