Marketing is a key business function to help differentiate products and services in today’s competitive global market. Businesses spend a fortune and pay attention to their budget towards growing, building...
The complexity of marketing communications is increased by incorporating technology into business strategy, necessitating advanced analytics of marketing performance. There are gaps in the systematic description of the methods and...
Companies use data analytics all around the world to help them make informed decisions and can help to predict what will happen in the future. We can make these analytics...
Since its inception, the banking industry has been a staunch opponent of change. However, financial services are not immune to the world’s largest technological transformation, which has been attributed to...
Retail is one of the prime industries in today’s economy. In 2025, the global retail sector is expected to generate USD 31.7 trillion in revenue (with approximately USD 1.32 trillion...
The rise of Fintech, changing consumer behavior, and advanced technologies are all disrupting the financial services industry, including its most visible member, insurance. The insurance industry is poised for a...