Marketing Mix Modeling

Analysis of Marketing Mix Modeling – Advantages and Disadvantages

Marketing is a key business function to help differentiate products and services in today’s competitive global market. Businesses spend a fortune and pay attention to their budget towards growing, building, and maintaining relationships with their customers. It is imperative for retailers, manufacturers, consumer goods, banks, hospitals, etc. to optimize their marketing spend. What is Marketing […]

Marketing Mix Modeling

What is multi-touchpoint attribution?

The complexity of marketing communications is increased by incorporating technology into business strategy, necessitating advanced analytics of marketing performance. There are gaps in the systematic description of the methods and explanation of their capabilities due to the rapid advancements in marketing attribution methods. Today’s buyer’s journey includes several actions across multiple touchpoints and channels. A […]

Skip to content