The rapid emergence of AI has significantly transformed the marketing landscape. From personalizing the customer experience to automating processes, AI is revolutionizing how businesses operate. Its impact is felt across every facet of an organization. One component that has benefited greatly from AI is Marketing Mix Modeling (MMM), a technique used by marketers for decades […]
In today’s fiercely competitive business landscape, when companies are investing significant resources into their marketing endeavors, it is critical to know the impact of each of their marketing activities. This is where marketing mix modeling comes into play. Marketing mix modeling enables businesses to quantify the precise impact of various marketing efforts on sales. It […]
Marketing is a key business function to help differentiate products and services in today’s competitive global market. Businesses spend a fortune and pay attention to their budget towards growing, building, and maintaining relationships with their customers. It is imperative for retailers, manufacturers, consumer goods, banks, hospitals, etc. to optimize their marketing spend. What is Marketing […]