Articles Marketing Mix Modeling
AI in Marketing Mix Modeling

How AI Can Enhance Marketing Mix Modeling

The rapid emergence of AI has significantly transformed the marketing landscape. From personalizing the customer experience to automating processes, AI is revolutionizing how businesses operate. Its impact is felt across every facet of an organization. One component that has benefited greatly from AI is Marketing Mix Modeling (MMM), a technique used by marketers for decades […]

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Marketing Mix Modeling: Strategies to Use the 7 Ps of Marketing

Strategies to Use the 7 Ps of Marketing

In the present hyper-competitive business landscape, staying ahead of the curve is imperative. This necessitates the implementation of powerful marketing strategies, which are pivotal in engaging your target audience and showcasing the unique value your business offers. Through this, you can increase your brand recognition and build trust among consumers. However, not all marketing strategies […]