discuss your business Challenges with virtue analytics
Empowering Higher Education with
Data-Driven Insights
Transforming student recruitment and institutional growth through cutting-edge technology and analytics
Virtue Analytics
AI Technology | Compliance-Ready Quality | Long-Term Impact | Client Trust
Virtue Analytics is a data-driven consulting and technology firm helping businesses and educational institutions make faster, more confident decisions using advanced analytics and AI. Founded in 2018, we combine deep domain expertise with proprietary AI-powered tools that automate complex workflows, uncover actionable insights, and improve operational efficiency. Our solutions span marketing mix modeling, predictive analytics, and AI-driven decision systems, with a strong focus on higher education through enrollment management, financial planning, and transcript evaluation automation. By blending strategic consulting with purpose-built AI products, Virtue Analytics enables organizations to move beyond manual processes and operate with clarity, speed, and measurable impact.
Higher Education
Use ML & AI to improve your enrollment yield, processes, and increase NTR
Our Clients
Our Trusted Partners
Client Testimonials
Dale H.
Vice President of Admissions and Enrollment Management at Beacon College
“Thank you, Virtue team for being so thorough…and extremely responsive. Very impressive group!”
Summer Nance
Director of Financial Aid at Limestone University
“Virtue Analytic’s approach to the financial aid awarding process is like a breath of fresh air. Their ability to bridge the competing demands of institutional aid and student needs is unique and from what we’ve seen so far: effective. Our new students are currently on pace for a 30% growth from last year!”
Matt C.
EVP, Enrollment Services-Higher Education
“Working with Virtue Analytics we have seen our Net Tuition Revenue increase, we have seen our partnership grow along the way, and find opportunities that we didn’t see but data has been able to find in this past year. I strongly encourage you to consider Virtue Analytics and the VIRTUE Platform yourself, it has been a great partnership for us here in Arkansas.”
Heather McCowen
College Consultant
“I’ve had the pleasure of working with Virtue Analytics on the Top5 Colleges tool, and it has been a significant time-saver in my practice. The tool allows me to compare net price calculators across multiple colleges by entering a student’s information just once, and the accuracy has been excellent. It enables me to provide families with clear, predictive cost insights as we build college lists and discuss affordability. I’ve saved hours outside client meetings and can’t imagine running my practice without it. I highly recommend Virtue Analytics’ Top5 Colleges tool. ”
Adam Ochwat
High School Principal, CA
“Virtue Analytics is clearly focused on helping students and families. Top5 Colleges is a solid solution that aligns well with what families truly need. What stood out most is the shared mission and genuine care for kids and their families. I value working with teams that bring the same vision, integrity, and heart to their work, and I truly appreciated the time spent with us. ”
Sophia Taylor
Student
“As a student navigating the college application process, Top5 Colleges made a meaningful difference for me. Even before receiving my award letters, I found the tool extremely helpful. It removed much of the stress of going through multiple financial aid calculators and helped me discover colleges I wouldn’t have considered otherwise—simply because they fit my budget. I appreciated how clean and easy the interface is, the ability to filter by state, and the detailed cost breakdown that clearly shows the out-of-pocket number. Overall, it made the college search feel far more manageable, and I would confidently recommend it to other students and even school counselors. ”
Ed Recker
Director, Relationship Management at Sallie Mae
“My first impression of Top5 Colleges was “wow.” It’s an incredibly powerful tool with extensive data that truly empowers both students and counselors. One of the biggest struggles students and families face—something consistently validated by our studies—is understanding how America pays for college, and cost is a major driver in that decision. This tool directly addresses that challenge. I especially appreciate how it allows students to see their academic profile from a merit perspective and understand whether there’s an opportunity to move the needle—whether through improving GPA or increasing ACT or SAT scores. The built-in SAI calculator is incredibly comprehensive yet intuitive, and the platform thoughtfully guides students from high-level decisions like where to study, without even requiring a major upfront. Overall, it’s a fantastic and very well-designed tool. ”

